Wellgevity Nutrition, LLC (“Wellgevity,” “we,” “us,” or “our”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you interact with our websites, mobile applications, online services, or purchase our products (collectively, the “Services”). This Policy applies to all visitors, users, and customers of our Services, regardless of where you are located.

By accessing or using our Services, you agree to the terms of this Privacy Policy. If you do not agree, please do not use our Services. We may update this Policy from time to time, and changes will be posted here with the updated effective date. Your continued use of the Services after any changes constitutes your acceptance of the revised Policy.

1. Information We Collect

We collect personal information that you provide directly, information collected automatically, and information from third-party sources. Personal information means any data that identifies, relates to, or could reasonably be linked to you or your household.

Categories of Personal Information

• Identifiers: Name, email address, postal address, phone number, IP address, online identifiers, or similar.
• Account and Profile Data: Username, password, security questions, preferences, and account settings.
• Commercial Information: Purchase history, products viewed or considered, transaction details, and payment information (e.g., credit/debit card details, billing address).
• Demographic and Health-Related Data: Age, gender, date of birth, dietary preferences, health goals, exercise habits, or other wellness information you choose to share (e.g., for personalized recommendations).
• Internet or Network Activity: Browsing history, search history, interactions with our Services (e.g., pages visited, time spent, clicks), device information (e.g., browser type, operating system, device ID).
• Geolocation Data: Approximate location based on IP address or device settings (not precise unless you opt-in).
• Audio, Visual, or Similar Data: Recordings of customer service calls (with notice), photos or videos you submit (e.g., in reviews or contests), or session replays (e.g., mouse movements for analytics).
• Inferences: Profiles drawn from the above to understand preferences, such as product recommendations.
• Sensitive Personal Information: Health data (e.g., medical conditions, supplement intake), but only with your explicit consent and limited to necessary purposes like product personalization or adverse event reporting.

We do not collect sensitive information unless it is voluntarily provided and necessary, and we limit its use to the purposes you consent to.

2. How We Collect Your Information

• Directly from You: When you create an account, place an order, subscribe to newsletters, enter contests or promotions, submit reviews, contact customer support, or provide feedback via surveys or forms.
• Automatically: Through cookies, web beacons, pixels, and similar technologies when you browse our Services. This includes usage data, device details, and interactions. See our “Cookies and Tracking Technologies” section for details.
• From Third Parties: From business partners (e.g., affiliates, advertisers), social media platforms (if you connect your account), analytics providers, payment processors, or public sources. We may also receive data from delivery services or credit agencies for order fulfillment or fraud prevention.

3. How We Use Your Information

We use your personal information for legitimate business purposes, including:

• Fulfilling Orders and Providing Services: Processing purchases, shipping products, handling returns, and providing customer support.
• Personalization: Tailoring recommendations, content, and offers based on your preferences, purchase history, and interactions.
• Communications: Sending transactional emails (e.g., order confirmations, shipping updates), newsletters, promotions, or alerts (e.g., product recalls) if you opt-in.
• Analytics and Improvement: Analyzing usage to improve our Services, products, and user experience; conducting surveys or market research.
• Marketing and Advertising: Delivering targeted ads, measuring campaign effectiveness, and engaging on social media.
• Security and Fraud Prevention: Detecting and preventing fraud, unauthorized access, or violations of our terms.
• Legal Compliance: Complying with laws, responding to legal requests, enforcing agreements, or protecting rights, property, and safety.
• Business Operations: Managing accounts, processing payments, and supporting internal functions like auditing or mergers.

We process information based on your consent (e.g., for marketing), to perform a contract (e.g., order fulfillment), for legal obligations, or our legitimate interests (e.g., improving Services).

4. Sharing and Disclosure of Your Information

We do not sell your personal information. However, we may share it for business purposes with:

• Affiliates and Subsidiaries: For internal operations and shared services.
• Service Providers: Third parties that help us operate, such as payment processors, shipping companies, IT providers, analytics firms, marketing agencies, and customer service tools. These providers are contractually bound to use data only for the services they provide and to protect it.
• Business Partners: For joint promotions or co-branded services, with your consent where required.
• Advertising and Analytics Partners: To deliver targeted ads or measure performance (e.g., Google Analytics, social media platforms). See “Cookies and Tracking Technologies” for opt-out options.
• Legal and Regulatory Bodies: To comply with laws, respond to subpoenas, or protect against fraud/legal claims.
• In Corporate Transactions: If we merge, acquire, or sell assets, your information may be transferred as part of the deal.

We may also disclose aggregated or de-identified data that cannot reasonably identify you.

5. Cookies and Tracking Technologies

We use cookies, pixels, web beacons, and similar tools to enhance your experience, analyze usage, and deliver personalized content/ads.

• Essential Cookies: For site functionality, security, and logins.
• Analytics Cookies: To understand how you use our Services (e.g., Google Analytics).
• Advertising Cookies: For targeted ads across sites and devices.
• Social Media Cookies: To enable sharing and integration with platforms like Facebook or Instagram.

You can manage cookies via your browser settings or our cookie consent banner. Note that disabling cookies may limit site features. We honor Global Privacy Control (GPC) signals for opt-outs. For interest-based ads, visit www.aboutads.info/choices or www.networkadvertising.org/choices.

6. Security

We implement reasonable administrative, technical, and physical safeguards to protect your information, such as encryption for transmissions and secure servers. However, no system is completely secure, and we cannot guarantee absolute protection against breaches. Please use strong passwords and avoid sharing sensitive details unnecessarily.

7. Data Breach Notification

In the event we discover a security incident that may involve your personal information (a “data breach”), we will promptly investigate the matter. If we determine that a data breach has occurred and it requires notification under applicable laws, we will notify affected individuals and relevant authorities as required. For example:

• Under the California Civil Code § 1798.82 and similar U.S. state laws, we will notify you if unencrypted personal information is compromised.
• Under the EU/UK GDPR, we will notify the appropriate supervisory authority within 72 hours if the breach is likely to result in a risk to individuals’ rights and freedoms, and notify affected individuals without undue delay if there is a high risk.
• Notifications will typically be sent via email to the address associated with your account, or by other means as required by law.

We may also take additional steps, such as offering credit monitoring services if appropriate. If you believe your information has been compromised, please contact us immediately using the details in the “Contact Us” section.

8. Data Retention

We retain personal information only as long as necessary for the purposes outlined here, or as required by law (e.g., for tax or legal compliance). For example:

• Order data: Up to 7 years for legal obligations.
• Account data: As long as your account is active; deleted upon request or inactivity.
• Marketing data: Until you opt-out.
• Analytics data: Up to 26 months.

After retention periods, we securely delete or anonymize data.

9. Your Privacy Rights and Choices

Depending on your location (e.g., California, EU/UK), you may have rights such as:

• Access: Request details on what data we hold.
• Correction: Update inaccurate information.
• Deletion: Request removal, subject to exceptions.
• Opt-Out: From sales/sharing (though we don’t sell), targeted ads, or marketing communications.
• Portability: Receive your data in a usable format.
• Non-Discrimination: We won’t penalize you for exercising rights.

To exercise rights, contact us (see “Contact Us”). We may verify your identity. For marketing, unsubscribe via email links or account settings. For cookies/ads, see Section 5.

California Residents’ Rights Under CCPA/CPRA

If you are a California resident, the California Consumer Privacy Act (CCPA), as amended by the California Privacy Rights Act (CPRA), grants you specific rights regarding your personal information. This section provides additional details to comply with these laws.

Information We Collected, Disclosed, or Shared in the Past 12 Months

• Categories Collected: Identifiers, Account and Profile Data, Commercial Information, Demographic and Health-Related Data, Internet or Network Activity, Geolocation Data, Audio/Visual/Similar Data, Inferences, and Sensitive Personal Information.
• Disclosures for Business Purposes: We disclosed these categories (except Sensitive Personal Information) to affiliates/subsidiaries, service providers, business partners, and legal/regulatory bodies.
• Sale or Sharing: We do not sell your personal information in the traditional sense. However, certain sharing for targeted advertising may be considered “sharing” under CCPA/CPRA. We do not knowingly sell or share personal information of consumers under 16.
• Sensitive Personal Information: We limit the use and disclosure of sensitive personal information to what is necessary for providing Services.

Financial Incentives

We may offer programs like loyalty rewards or subscriptions that could be considered financial incentives. Participation requires opt-in, and you may withdraw at any time.

How to Exercise Your Rights

Submit requests via email to ecommerce@Wellgevitynutrition.com or call 909-492-4451. We will verify your identity and respond within 45 days. We honor GPC signals.

EEA, UK, and Swiss Residents’ Rights Under GDPR

If you are located in the EEA, UK, or Switzerland, the GDPR or equivalent laws grant you specific rights.

Lawful Bases for Processing

We process data based on: Performance of a Contract, Consent, Legitimate Interests, or Legal Obligations.

International Data Transfers

We ensure appropriate safeguards for transfers outside the EEA/UK, including Standard Contractual Clauses (SCCs) or IDTAs.

How to Exercise Your Rights

Submit requests via email to ecommerce@Wellgevitynutrition.com. We respond within one month. You have the right to lodge a complaint with your local supervisory authority.

10. Children’s Privacy

Our Services are not directed to children under 13 (or 16 where applicable). We do not knowingly collect data from children without parental consent. If we learn of such collection, we will delete it.

11. International Transfers

We are based in the US and may transfer data to countries with different privacy laws. We use safeguards like standard contractual clauses to protect transfers.

12. Changes to This Policy

We may update this Policy. Material changes will be notified via email or site notice. Review periodically.

13. Contact Us

For questions, rights requests, or concerns:

Email: ecommerce@Wellgevitynutrition.com

Phone: 909-492-4451

Mail: Wellgevity Nutrition, LLC, Attn: Legal Department, 12609 Hoover Street, Garden Grove, CA 92841

If unsatisfied, contact your local data protection authority.